MCC 5968: Direct Marketing — Continuity / Subscription Merchant
Merchant category code 5968 · Miscellaneous stores & personal services
MCC
5968Description
Direct Marketing — Continuity / Subscription Merchant
Group
Miscellaneous stores & personal services
Risk
often treated as high-risk — acquirers may require extra checks, reserves or refuse onboarding; some issuers block these transactions.
The MCC can affect cashback categories, card limits and blocks, interchange fees and risk monitoring. Exact rules depend on the bank and card network.
Nearby codes
5964 · Direct Marketing — Catalog Merchant 5965 · Direct Marketing — Combination Catalog a 5966 · Direct Marketing — Outbound Telemarketin 5967 · Direct Marketing — Inbound Teleservices 5969 · Direct Marketing — Other Direct Marketer 5970 · Artist's Supply and Craft Shops 5971 · Art Dealers and Galleries 5972 · Stamp and Coin Stores